They knew it right from the start. Chokay should be the name for their chocolate. Just because it expresses what they want to say, because the chocolate tastes exactly like they think it should. Without adding sugar. Made of sustainable cocoa and natural ingredients. Completely OKAY! That’s Chokay. A brand and product that makes you happy. Delicious, consciously without added sugar and respectful to planters, pickers, packers and all others who make Chokay all together very OKAY.